It's in the middle of Nimman, the most hippest neighbourhood in Chiang Mai but still a few blocks from the main road so not noisy at all. Free coffee, tea, water and fruits are offered in the lobby. Staff were very friendly and helpful. Room was spacious and super clean. Free breakfast includes Thai dishes, fruits, cereals, and bread, a wide variety of food! I highly recommend here if you want to spend cozy time in the trendy area!